Marketing: The Art of Letting them Find you When they need you

Definition of Consumer: The consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation. In the absence of effective consumer demand, producers would lack one of the key motivations to produce: to sell to consumers and the consumer also form part of the chain of distribution.

Let’s start this article by throwing at you a simple question: What would you do when you feel Hungry?  

You may go to your fridge and look for something to eat, and when you don’t find anything, you start thinking of ways to get your self something to eat, maybe order from a fast food restaurant, going for a drive-through, dine in… walk in… there are so many options to think of but one is very unlikely to be among them… “I think I’m going to starve!!”

A Cliché that used to rumble around when someone wanted to define Marketing, was similar to this: Marketing is Making the Right Product available to the Right Person, at the Right Place, at the Right Time and at the Right Price. (and the devil lies in the word Right). For the purpose of this week’s Tip, I Think this definition is the simplest one to support it! 🙂

So here it goes, and sticking to the Hungry example

  • Right Product: if your consumer is vegetarian, then your product has to be suitable for them… and so on… One Word: EDIBLE 
  • Right Place: Any place that is Accessible to your consumer is a Right one!
  • Right Time: a Hungry person won’t be looking forward to spending 5 hours of travel to locate your restaurant… So the Right time is CLOSE enough
  • Right Price: Now this is subjective, but based on who you want to target with your product, your value vs price for your customers should be attractive or in one word… Affordable

Picture this: You’re at the Mall and you pass by the food court, and you find many choices, some more attractive than the others… So you take your time and finally take the decision that suits you best… But let’s say it’s PEAK time, and EVERYONE is in that food court, there’s almost no place to sit down at your regular first choices… The Hunger keeps kicking in, and you now look for your second and 3rd choices… and you start settling and compromising for a place where you can comfortably sit…

And trust me, some 2nd or 3rd choices have positioned themselves so good at that, by being available at the right time and the right place and at the right price with the right product that they are making a very good amount of profit; I Mean wouldn’t you Drink a Pepsi if you’re at a Beach and they didn’t have Coca Cola?

That’s Marketing at a Glance! with the Devil Lying in the word “Right” 🙂

Have a great Week!
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Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project

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5 Things to Learn from an Exceptional Salesperson

“People make decisions about you in the first ten seconds after they meet you for the first time. Do whatever it takes to make that first ten seconds positive ones.” -– Tom Hopkins

Whether you’re currently in a Sales position, considering to move to one or very far from that, Guess what! You’re a Salesperson, just like the rest of us.

In my years of experience, I’ve always been fascinated by any GOOD Salesperson, almost anytime, they can simply stand out of the crowed in what some would consider effortlessly! they are natural in what they do and how they do it… Well the skills they posses can be easily learned and applied and succeed with by any other person.

“Life is a series of sales situations, and the answer is NO if you don’t ask.” — Patricia Fripp

For this week, we’re going to explore 5 skills to learn from a successful sales person. And here’s a pre-point to learn from, based on my research and extensive knowledge on the topic would’ve easily written “The 78 things to Learn from an Exceptional Salesperson”   but come on.. I want you to read 🙂

  1. Appearance does count: You don’t really have to wear a 2,000$ Suit to impress your potential customer, but you need to make sure you look Good, take care of every single detail in you… Starting with your Genuine Smile.
  2. Prospecting is an Art… Perfect it: coming from the definition of Market in Marketing as being a “collection of people or people in organizations who both have the need for your product and have the capacity of purchasing it”  says a lot about the art of prospecting, you need to identify the potential customer out of the big crowd, and i’m not saying to be pre-judgmental… But to make sure you’re spending enough time with those who are MORE likely to buy.
  3. Listen… Listen… Listen: Whether you’re sitting in a Big meeting room or standing up in a shop, you need to get to know your customer, and there’s nothing more powerful than for you to ask them questions that would help you directly identify their needs… and there’s NOTHING more Flattering to anyone than when they know that you were… Listening!
  4. Put a Spell on your customer: Now I’m not saying to do so literally, but the best salespeople I’ve seen and studied, have a way of taking their client on a daydream tour where they have them visualize themselves owning, using and enjoying the product or service; It’s like a Mental Test-Drive. Once they reach there, the sale is almost done.
  5. Remember your customer: With the evolution of social networking, it’s easier to stay in touch with clients than before, and remember the saying “close to the eye, close to the heart”.  Make customers for Life, and make an ever-lasting impression, by constantly remembering your customers. Pro-actively and Re-actively.

“Practice is just as valuable as a sale.  The sale will make you a living; the skill will make you a fortune.” — Jim Rohn

Have a Great Week!

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Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project

Fake it ‘Til you Make it

“Don’t wait for the world to recognize your greatness, Live it and let the world catch up to you” ~Unknown

When you walk on the street, and see someone smiling and laughing, do you have doubts that they are happy? if you see someone with tears in their eyes, what would be your first impression?

We often perceive the inside of a person’s feelings from the simple projection that they have on their outside, and we do not only do that with others, we do that with ourselves too, Unconsciously. So the next time you put a smile on your face, your body will think you’re happy and spread those happiness hormones across and you will start feeling better.

One of the keys of being able to realize your dreams, is First when you can visualize yourself at the finish line, and second and foremost, ACT AS IF you’re already there; and that’s the essence of this week’s Tip.

If a friend of yours showed you his new wallet, and you thought it was of average quality, but then he would tell you that it’s a 1,000$ Gucci Wallet… Then instantly you would re-think its value and the wallet will look “different” to you now…

Now let me ask you this question, if you ever went to a store to buy cloth, whom you would like to buy from, that miserable salesperson or that joyful and great looking? Do you want to take advice about how to look Great from someone who doesn’t? will someone buy your products if you wouldn’t buy them??

Here’s 3 things you can start doing Today!

  1. Pay Attention to the Details: in your Day-to-Day, pay attention to how you look, sound and act with others… and it starts with the smallest things like the way you hand your business card to the way you answer your phone and how you would thank someone… PAY ATTENTION.. it’s Super Important!
  2. Imitate what is working: didn’t you find yourself one day sounding “interesting” before other people, just by memorizing and repeating some smart phrases you’ve read or heard earlier that day? so YES, you will be sophisticated and highly intellectual one day, and today you can start by borrowing from your idols.
  3. Be true to yourself: almost everyone is attracted to SELF-Confidence, and what is shown on the outside is always a reflection of how comfortable you are with your self…

“To be a great champion, you must believe you are the best. If you’re not, pretend you are.” ~Muhammad Ali

When you take care of your self, you dress up, you’re looking at your best, and talking like you’re worth 1 million dollars… Everyone will think you do… Including you.

Have a great week!
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Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project

When life gives you lemons, make lemonade

You can spend your whole life building Something from nothing, One storm can come and blow it all away… Build it anyway

You can love someone with all your heart For all the right reasons And in a moment they can choose to walk away… Love them anyway

~Martina Mcbride, Dream it Anyway

Sometimes you do everything right, all the pieces are where they should be, but something happen and you don’t reach your destination… Something out of your reach, out of your control… and you get disappointed.

Sometimes the Whole Football team  plays exceptionally well, and everyone just played his role exactly as he should… But one of them Misses… and They Lose the game.

Life is full of these moments, just like there are moments of Joy and surprises, there are those moments of disappointment.

One of the first things I learned from living alone, was that problems won’t solve themselves when you shout and yell at them, and most importantly, there’s no one to hear you… So there’s no point in taking it negatively, you just accept the fact that something is wrong, and you will find a way to fix it.

In our tip for this week, we will look at embracing what is natural in life, and dealing with it the way we should:

  • Issues & problems will continue to happen: it’s a healthy indicator that everything is going normally… Look at it from this perspective, just like when a teacher keeps getting questions from his or her students saying that they didn’t understand the lesson… At least they are paying attention or let’s say they are Trying 🙂
  • The more you face Disappointments, the more you grow stronger: it’s a fact that what doesn’t kill you makes you stronger, and our tolerance to problems and stress grows more and more with every issue we OVERCOME.
  • Sometimes a Disappointment is an opportunity in disguise: so many found wealth and prosperity in times where the market was down or the hope was gone and everyone thought otherwise.

So no matter how many times you thought  you have “failed” or got “disappointed”, never Fail or Disappoint yourself and Keep Trying… Because the Sun will always Shine..

Have a great Week!
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Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project