Believe in the Law of Averages

If you look up the Law of Averages on Wikipedia, you’ll come up with the following definition:

 ” The law of averages is a layman’s term used to express a belief that outcomes of a random event will “even out” within a small sample.

As invoked in everyday life, the “law” usually reflects bad statistics or wishful thinking rather than any mathematical principle. While there is a real theorem that a random variable will reflect its underlying probability over a very large sample, the law of averages typically assumes that unnatural short-term “balance” must occur.Typical applications of the law also generally assume no bias in the underlying probability distribution, which is frequently at odds with the empirical evidence. “

 This week’s tip is inspired by successful sales persons and one of their secrets.

According to Jim Rohn, the Law of Averages says that if you do something often enough a ratio will begin to appear.  If you talk to 10 people per example and 1 says yes, a ratio will begin to appear; you are at 1:10.  You’ll notice that once it starts, it tends to continue.  If you talk to 10 you’ll get 1.  Talk to 10 more, get 1 and so on. And in Digital Marketing, this is often referred to as a Conversion Rate and of course the higher that CR is the more successful your ad is performing or so.

So the key from these sales people is that you will need to keep moving and keep talking to more people, keep meeting, calling and exploring opportunities to increase your chances and to increase your ratio. And this way Mathematically, you can increase your chances of Winning more deals.

And further to that, we need to start enhancing this Ratio… to Make it 2:10 , 3:10 …

Even a broken clock is right twice a day. ~Stephen Hunt, The Court of the Air

The other benefit of believing in the law of averages, teaches us to ACCEPT that bad things would happen that we cannot control even if we were very well prepared and have everything in order. Like the Story of the Sower and the reaper

In short: You’ll face many struggles along the way if you are seeking success and happiness. If you are the sower, your seeds will get picked up by the birds first and won’t give a return. Then they will fall on shallow ground, leaving you with nothing again. Then they will fall on thorny ground and the sun will shine so hot that your small plant will die after the first day. No return either.

Then, one day, the seeds will fall on good ground and finally give you the expected return and success.

So instead of worrying on the opportunities that fled you, just keep moving and you’ll get the next one and the next one… And remember, Success usually Comes to those who are too busy to be looking for it!

Enjoy your Week!

SC

Image courtesy of suphakit73 / FreeDigitalPhotos.net

Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project

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Sometimes you need to slow down, to speed up!

If everything seems under control, you’re not going fast enough. ~Mario Andretti

In order for you to understand this week’s tip, I will need you to do this small and simple exercise, you don’t need to move from where you are right now, just close your eyes and imagine for a second the following:

You’re going for a run… >> You’re Holding some weight while you’re running >> You’ve been running for a while >> it’s getting hot and you’re sweaty and getting tiered….

Now what will happen next??  

After a while, can you continue speeding up? I guess not!!

I guess at most of the times, we are too afraid that if we stop we may lose the capacity of keep going and don’t realize that from time to time, we really need to let go and take some time for our selves, to relax and then we’ll get back up and continue whatever we were doing before!

Like an old story I heard a long time ago, and did try it and recite it over and over in my seminars and even included it in one of my books; About the professor who asked his students while holding a cup of water,

How Heavy is the Cup of Water?

And while some tried to match the weight of water in ML with Grams and started giving different values and answers… The Professors simply said:

“It Depends on how long I hold it!”

If I held the cup of water for 5 minutes, then it’s not so heavy… But I wouldn’t   feel the same one hour later… and 4-5 hours later.. I wouldn’t be able to Lift my hand from pain of holding this half full cup of water!

The Professor was talking about Stress Management, and how important it is for us to remove the burden that we keep holding even for a small while and relax and then get back to carry it again… only this time, it will be lighter 🙂

Have a nice week!

SC

Image courtesy of  ponsulak / FreeDigitalPhotos.net

Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project

Digital Marketing and the Power of What Happens Next

A Boy is Looking at the horizons, what happens next will blow your mind… Sounds Familiar??

This is one of the trends that got more attention in the past year in the digital space, and especially on Facebook. you see a photo that most probably resembles a clickable video, but it’s actually a link, with maybe a an additional arrow or highlight on the photo itself, and then the title of the link goes something like:

  • What happens next will blow your mind
  • What happens next will make you cry
  • You won’t believe what happens next
  • etc…

Let’s pause a bit and get back to when we were kids and our parents got us a surprise gift… which sentence will be more impactfull?

“Hey Jayme, I got you a doll from the Toy store next door”

OR

“Hey Sweety… Guess what I did today??? You Won’t Believe what I found at the XYZ Toy Store!!!!”

of course the 2nd statement carried more emotional triggers than the first one… And would almost certainly grab the attention of the kid!

Now pressing emotional buttons almost ALWAYS impact the way you would perceive “what happens next”

The Tip for this week, is divided into 2 parts:

  1. BEWARE of Clickbaits which would be some tricky emotional titles to make you click… I’m not saying that they are harmful, just not to be too comfortable in that way that you lower your defenses about online content. (Most of Social Viruses on Facebook used that SAME method)
  2.  Use – IN A SMART AND GENUINE WAY – the power of What happens next (moderately) in your campaigns, to create a deeper messages. 

Here’s a funny Video that sums it up 🙂

Enjoy your Week!

SC

Image courtesy of chrisroll / FreeDigitalPhotos.net

Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project