The bigger they are, the harder they fall

This week’s tip is double sided 🙂

The first side is been said to emphasize that the more important or powerful a person is, the more difficult it is for them when they lose their power or importance

In his TED Talk about What Physics can teach us about Marketing, Dan Cobley, speaks about how brands can survive here’s an extract to read

So, physics and marketing. We’ll start with something very simple — Newton’s Law: “The force equals mass times acceleration.” …  But if we rearrange this formula quickly, we can get to acceleration equals force over mass, which means that for a larger particle — a larger mass — it requires more force to change its direction. It’s the same with brands: the more massive a brand, the more baggage it has, the more force is needed to change its positioning. And that’s one of the reasons why Arthur Andersen chose to launch Accenture rather than try to persuade the world that Andersen’s could stand for something other than accountancy. It explains why Hoover found it very difficult to persuade the world that it was more than vacuum cleaners, and why companies like Unilever and P&G keep brands separate, like Ariel and Pringles and Dove rather than having one giant parent brand. So the physics is that the bigger the mass of an object the more force is needed to change its direction. The marketing is, the bigger a brand, the more difficult it is to reposition it. So think about a portfolio of brands or maybe new brands for new ventures.

The Double Side comes from the same quote meant in the opposite direction, with an example from the great battle between David and Goliath.

Goliath, the champion of the Philistines, versus David, taking only his sling and five stones from a brook.

David and Goliath

David and Goliath confront each other, Goliath with his armor and shield, David with his staff and sling. David hurls a stone from his sling with all his might and hits Goliath in the center of his forehead, Goliath falls on his face to the ground, and David cuts off his head.

So the tip of this week, is simply to understand that becoming “Big” is never about the size, but about the impact that you or your brand can give to the world, so build yourself to become impact-full and even if your size is small now, you can defeat the giants by being focused and dedicated to your goals.

Have a Nice Week!

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Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project

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The Night is darkest before the dawn

Let’s face the truth on something, at some points in time, we can be in a situation where our life seems to be falling apart… Problem after Problem, issue after issue… From personal to private all the way to social and professional… Nothing seems to work!

I have always had the same conversation with different variation on the same topic; Someone would be talking to me about how life is hard on him or her and starts listing the negative things happening in their life. And I would almost always bring out the same point:

“That’s not a big deal… You know why… Because REAL problems in Life are only health related issues… The rest is just a day-to-day issue to deal with” 

 You see, the well-being of you and your loved ones, is far more important than issues you may have in your school, workplace, in your social space or even in your house.

And I started realizing that whenever I (or practically anyone of us) would meet a dear friend, I would skim through a summary of the highlights in like 5 minutes and then start listing all the negative issues facing my life in like 25 minutes. But again 5-6 years later, If I were to recall a flashback to the same conversation, I realize that I had to pass through some dark times, to reach and enjoy the sunlight!

Just  when the caterpillar though the world was over, it became a butterfly

Funny enough, that Some of the really REALLY bad thing that happened to me at some points in time, worked great for me later on… If I HAVEN’T have had passed through these, I wouldn’t have taken some life changing decisions and I wouldn’t have reached to were I am right now… and Trust me I’m pretty happy with that 🙂

So for this Week, remember that whenever things gets darker and darker… The Darkest will be just before the Dawn…

Enjoy your Week!

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Image from the Movie “”Batman: The Dark Night

Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project

The More you Sweat in Peace, The Less you Bleed in War

While Growing up,  I used to rely a lot on Famous Quotes to bring my spirit up and keep me motivated to dream big while there were lots of reasons for not to.

One of these quotes was an ancient Chinese Proverb that goes like this

The More you Sweat in Peace, The Less you Bleed in War

This week’s tip would mean different things to different people, but there’s a common truth that I heard about famous musicians which distinguishes  between how amateurs and professionals approach practicing; Amateurs Practice Until They Get It Right; Professionals Practice Until They Can’t Get It Wrong. And in his book, Outliers, Malcolm Gladwell (who interviewed famous figures like Bill Gates on the topic) repeatedly mentions the “10,000-Hour Rule”, claiming that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours.

Bill Gates

So if you dream to become a Future leader, you need to start practicing leadership skills and qualities while you’re still an amateur… at some points in time, some people will laugh at you, even your close friends will find you weird. But at a certain point, you’ll get your shot and guess what? you’ve practiced all your life for it and you’ll be more than ready!

Amateurs Practice Until They Get It Right; Professionals Practice Until They Can’t Get It Wrong

So our tip for the week is simple, start practicing when it doesn’t matter… So you get it Right when it Does.

Enjoy your Week 🙂 !

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Image courtesy of JJ Harrison /  Canberra Capitals vs Logan Thunder, Australian Institute of Sport Training Hall, Canberra, Australia

Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project

Take the time to look outside while the train is moving

I started writing this post while I was taking the train from Casablanca to Rabat. I had already spent an 8+ hour’s flight earlier that day from Qatar to Morocco and where something fascinating happened to me.

a view from above the clouds

For someone who travels as much as I do, you get used to particularly all the parts of the experience, nothing is as fascinating anymore. The safety procedures on the plane, the in-flight entertainment, “the annoying passengers”, the cute and adorable kids who makes your life worth that one moment when they smile at you, and the other small devils who make you want to stop wanting to have kids.

Irrespective of all the parts that collectively bring up your travel experience. There’s one element in particular I’d like to pause and reflect on this week, which is the world outside of your car, metro, train or plane.

The reason of the introduction is simply to highlight those of us who look, but don’t see… Who stare but don’t enjoy… Who watch but don’t enjoy, who can be so captivated into “capturing the moment” and worrying that the beautiful moment would be better captured on the phone / camera rather than in the memory. and Guess what, at some points I’m guilty of these charges. I’m used to the fact to use my mobile to capture great moments… That Later on I admire the image  but the experience itself doesn’t mean much to me. 

This time, and while the plane was going down to the beautiful Casablanca, we were still up in the sky… Above the clouds, and as usual, I held my phone and started taking photos… Worrying about how to capture a good shot to post online when an adorable baby girl who was sitting in the seat in front of me started “playing” a small game with me. She was probably little more than 1 year old, she kept on standing on her seat, look at me and smile then disappear, to reappear again in about 10 seconds.

This annoying, yet VERY adorable gesture, kept me from well positioning my phone towards the window, so I kept playing with the baby girl, (simply smiling and shading my eyes away every time was enough), and then I noticed her mother admiring her daughter… and she looked back at me and told me: “This is the best time of my life”.

The mother was not trying to capture that moment on a technological device, fearing that it will be forgotten. But instead she was not wasting a second of Enjoying this priceless moment. And that got me thinking…

I set my phone away, and tried to enjoy the view… and believe it or not… Those 10 minutes of admiring the clouds that resembled to snow mountains while the plane is so close to them is still vivid in my head than probably 100 other photos in my phone of the same topic.

So the tip for this week is as follow, from time to time, take some time to relax and look outside… Look, See and Feel  the moment… Because what makes a priceless moment will always, that associated feeling… and Not the quality of the captured photo.

Have a nice week!

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Samer Chidiac

Samer Chidiac is a Sr. Strategist, Author & an International Innovation Expert.

The Monday Tip Weekly blog is part of the “Influencing the Life of Others” project